admin A Tale of Digital Marketing Woes from Buffalo’s Frozen Trenches
Let’s face it: if you’re reading this, your website might be suffering from what we at Range Marketing like to call “digital pneumonia.” You know, that condition where your site is wheezing its way through search rankings while somehow, mysteriously, your neighbor’s cat blog about knitting sweaters for goldfish is crushing it on Google.
As a Buffalo-based digital marketing powerhouse that’s helped over 400 businesses climb the treacherous slopes of search engine rankings, we’ve seen it all. From cannabis companies trying to rank for “totally legal herbs” to home improvement contractors whose websites looked like they were built during the great dial-up era of 1997.
Here’s what we’ve learned about SEO in our frozen corner of New York:
The Truth About SEO in 2024
1. Google doesn’t care about your awesome snow removal business just because you once cleared Chuck Schumer’s driveway
2. Having 47 popup ads isn’t a “user engagement strategy”
3. Keywords stuffed into white text at the bottom of your page fool exactly nobody (except maybe your competitors)
Speaking of web development, remember when websites had those little “Under Construction” GIFs with animated stick figures wearing hard hats? Well, some of our clients’ old sites looked like they were still waiting for those construction workers to finish their coffee break.
The Buffalo SEO Advantage
You might wonder what makes a Buffalo SEO company special. Simple: we’ve mastered the art of ranking websites while dealing with seasonal affective disorder and wings-induced food comas. If we can make a website successful during a lake-effect snowstorm that dumps six feet of snow on our office, we can handle pretty much anything.
Our team has worked with everyone from budding cannabis entrepreneurs (who sometimes forget what they wanted to rank for) to home improvement contractors who initially thought meta descriptions were something you’d find at Home Depot.
Remember: while your competitors are still trying to figure out why their “keywords: good website Buffalo NY best company” footer isn’t working, you could be dominating search results with actual strategy and proven methods. Just don’t expect us to optimize your goldfish sweater blog – that market’s already cornered.